Cultura y Comunicación


About Anne McClintock’s «Soft-Soaping Empire: Commodity Racism and Imperial Advertising»

Monkey Brand Advert ‘The Graphic’ Christmas Number 1897 (Photo of original print in Tim Jones’s collection)
Anne McClintock argues that Victorian era advertisers’ raison d’être was not only commercial expansion, but also the legitimization of empire and race through a deliberate, cynical, homogenously coordinated cultural action.  “If all these new commodities were to be managed,” she says –mentioning Thomas Richards– “a unified system of cultural representation had to be found.” “In order […]